# SalesCrunchCRM & MigrationCrunch — Brand Guidelines (Quick Reference)

Last updated: February 2026

This is the short, practical guide for affiliates and partner sites. The
full Affiliate Agreement lives at https://salescrunchcrm.com/affiliate-agreement

---

## Brand colors

**SalesCrunchCRM**
- Primary blue: `#0B5394`
- Deep blue (gradient end): `#073763`
- Orange accent: `#F39C12`
- Backgrounds: light theme prefers white (`#FFFFFF`); product UI uses the blue gradient.

**MigrationCrunch**
- Near-black background: `#0F0F1A`
- Orange accent: `#F39C12`
- Patent-pending pill / "us" emphasis: `#FBBF24` (amber-400)

---

## Wordmarks

**SalesCrunchCRM** is always written one word, lowercase **sales**, uppercase **C**:

> sales**Crunch**CRM

The "Crunch" portion is the orange accent.

**MigrationCrunch** is always written one word, uppercase **M** and **C**:

> Migration**Crunch**

The "Crunch" portion is the orange accent.

---

## Typography

- Headlines / wordmarks: any heavy modern sans-serif (we render Inter / system sans on the live site).
- Don't add drop shadows, outlines, or 3D effects to the wordmark.
- Don't stretch, skew, or recolor the orange accent.

---

## What's in this kit

```
/brand/
  salescrunchcrm-logo-stacked.svg            ← primary square logo
  salescrunchcrm-logo-horizontal.svg         ← banner / header use (dark bg)
  salescrunchcrm-logo-horizontal-light.svg   ← banner / header use (light bg)
  salescrunchcrm-logo-mono-dark.svg          ← single-color (white on black)
  salescrunchcrm-logo-mono-light.svg         ← single-color (black on white)
  salescrunchcrm-banner-300x250.svg          ← IAB Medium Rectangle
  salescrunchcrm-banner-728x90.svg           ← IAB Leaderboard
  salescrunchcrm-banner-160x600.svg          ← IAB Wide Skyscraper
  salescrunchcrm-favicon-32.png              ← favicon
  salescrunchcrm-email-swipes.md             ← copy bank
  …and PNG versions of every logo at 128 / 256 / 512 px and banners at 1x + 2x.

  (same set for migrationcrunch-*)
```

PNG variants are pre-rendered for sites that don't accept SVG. Use the SVG
whenever possible — they scale infinitely without quality loss.

---

## Do / Don't

**Do**
- Use SVG when the destination supports it.
- Use the horizontal-light variant on white/light backgrounds.
- Keep clear space around the logo equal to the height of the "S" in "sales" (or "M" in "Migration").
- Use the banner ads as-is, or copy the headline + CTA into your own design with our colors.

**Don't**
- Don't recolor the wordmark outside of our palette.
- Don't crop, rotate, or warp the logo.
- Don't put the dark logo on a dark background (use the light variant instead).
- Don't use the patent-pending pill outside of MigrationCrunch surfaces.
- Don't claim our software does things it doesn't yet do (see the swipes file for verified capabilities).

---

## Affiliate program contact

- General questions: affiliates@migrationcrunch.com
- Brand permission requests / partnership inquiries: chip@migrationcrunch.com
- Full legal terms: https://salescrunchcrm.com/affiliate-agreement